Lead the flavor posse—bold, sweet, and packing heat.

Trail Boss Jerky Rub takes the reins with a bold smoky backbone, a kiss of sweetness, and a spicy kick that’ll make your jerky taste like it rode straight out of the wild frontier. Perfect for beef, pork, or game—because the boss of the trail doesn’t settle for bland.

• Slice it thin like a cowboy’s grin: Start with lean strips of meat.

• Rub it like a wanted poster: Coat every piece with Trail Boss Jerky Rub.

• Let it sit like a campfire tale: Marinate overnight for full flavor.

• Dry it low and slow: Smoke or dehydrate till chewy and bold.

• Snack like the boss: Sweet heat with a kick—this rub runs the range.